Innovators: Steve Stoute

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Occupation CEO/Founder, Translation;
CEO/Managing Director, Carol’s Daughter; author, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Awards : 2012 Ad Agency Executive of the Year, 2010 ADCOLOR “Innovator of the Year;” 2009 American Advertising Federation inductee of the Advertising Hall of Achievement
Website
www.tanningofamerica.com

From highly successful record executive to coveted marketing guru, Steve Stoute has made himself into one of the most talented men in advertising and brand management. Stoute began his career in the music industry where he quickly rose to prominence. He became the president of urban music development at Sony Music Entertainment before joining Interscope Geffen A&M Records as President of the Urban Music Division and executive vice president. Helping to launch the careers of famed artists Nas and Mary J. Blige, Stoute made his mark on the industry. Following his exodus from the music industry Stoute founded his advertising agency, Translation.

The purpose of Translation, LLC is to enable companies to market in a way that embraces the culture of their audience. Stoute realized early on in his transition into the advertising world was that if you want to be successful in you have to cater your message to the culture to which you’re speaking. Stoute’s uncanny ability to translate the importance and the influence of culture to corporate CEOs and record execs alike is why he has been very successful in both industries. Up until now Stoute has worked with the likes of McDonald’s, State Farm Auto Insurance, and Bud Light just to name a few of his prominent clients.

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